About Southwest
Purpose and Vision
- Our Purpose: Connect people to what’s important in their lives through friendly, reliable, low-cost air travel.
- Our Vision: To become the World’s Most Loved, Most Efficient, and Most Profitable Airline.
Values
- Live the Southwest Way
Warrior Spirit
- Strive to be the best
- Display a sense of urgency
- Never give up
Servant’s Heart
- Follow The Golden Rule
- Treat others with respect
- Embrace our Southwest Family
Fun-LUVing Attitude
- Be a passionate Team Player
- Don’t take yourself too seriously
- Celebrate successes
Work the Southwest Way
Work Safely
- Follow standard operating procedures
- Identify and report hazards
- Respect and comply with regulations
Wow Our Customers
- Deliver world-class Hospitality
- Create memorable connections
- Be famous for friendly service
Keep Costs Low
- Show up and work hard
- Protect our ProfitSharing
- Find a better way
Southwest Airlines Citizenship
At Southwest Airlines, it’s always been about heart. It’s about connecting People and championing communities because distance shouldn’t keep us from being neighbors. Whether in the air or on the ground, we believe community is more than a place – it’s at the heart of what brings us together. Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.
Culture in Action
Watch videos showcasing how our People live the Southwest Way.
Learn more: Southwest Careers & Culture